SAMC
95 Park Lane
Harare
Zimbabwe

P.O.Box CY348
Causeway
Harare

Zimbabwe


Tel:
(263)4-253 724-30
Fax:
(263)4-253 731-2

E-mail:

shivamal@samara.co.zw

shambared@who.co.zw


Advocacy, Community Mobilisation and IEC

  1. Advocacy for malaria control at all levels and particularly among government, bilaterals, multilaterals, NGOs and the private sector
  2. Regular press releases and press conferences
  3. Collaboration with the private sector in the marketing of malaria interventions
  4. National malaria awareness weeks
  5. Awareness and proper understanding of malaria within communities and their active involvement in malaria control
  6. Definition of minimum packages of malaria control interventions at the household and community levels
  7. Community access to first-line anti malarial and personal protection methods
  8. Community health workers delivering malaria control interventions
  9. Up-to-date malaria IEC in school curricular and extracurricular activities; and school-based malaria control interventions
  10. Sub regional database on malaria IEC materials
  11. Malaria IEC and interventions for key risk groups: under-fives, pregnant women, the poor, tourists, travelers and migrants

Introduction

Advocacy, IEC and community-based malaria control are essential parts of effective malaria control programmes.

Awareness of the burden of malaria needs to be raised, particularly among national and international partners. Likewise, knowledge, attitudes and practices need to be improved or changed, particularly among the poor. Lastly, innovative entry points and gatekeepers into communities need to be identified and used. These may include schools, religious organisations, agricultural extension workers and returning migrants.

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Advocacy

SAMC has been active in the area of advocacy with a wide range of partners, including multilaterals, bilaterals and the private sector. Through high profile meetings (such as the Heads of State Meeting in Abuja), RBM has increased advocacy for malaria control at the global and regional levels. In Southern Africa, SAMC and SADC have been advocating for malaria control at ministerial level.

The RBM inception process within countries has also increased advocacy, particularly among national level partners at consensus building meetings. SAMC has developed a draft sub regional RBM advocacy strategy which has been adapted by Botswana and is currently being implemented.

The design and use of the SAMC logo has increased the visibility of malaria control at the sub regional level; while, the production of a SAMC malaria control Christmas card has also raised malaria's visibility in the sub region and beyond.

Information Education and Communication (IEC)


A desktop review of malaria awareness weeks in the sub region has been done. Malaria awareness weeks appear to have limited impact and do not occur in all countries within Southern Africa. Related to this review, has been the establishment of a malaria IEC database for Southern Africa in order to monitor existing malaria IEC materials produced in the sub region.

The Malaria Manual: A Guide for Community Health Workers is a WHO publication. SAMC is supporting countries to adapt and use it to increase knowledge and awareness among basic health workers and other community members. The manual has been translated into Portuguese in order for it to be used in Angola and Mozambique. Mozambique is currently finalising the artwork for the manual and will then, with SAMC's support, print and distribute it to health workers and schools.

A series of 8 cartoons that examine key areas of malaria prevention and treatment have been prepared. Countries are being supported _ notably Botswana, Mozambique and Zimbabwe _ to adapt these cartoons and use them as part of their IEC strategy, particularly during malaria awareness weeks.

A framework document has been prepared on community-based malaria control. The document considers the range of entry points that can be used for community-based initiatives and reviews the range of interventions that can be employed. The document will be finalized shortly and distributed to countries.

  • Protocol for evaluating malaria IEC programmes in terms of both process and outcome indicators. The protocol have been pretested in Zimbabwe and are currently being finalized. Internal and external travelers moving from malaria-free to malarious areas are a high risk group within the sub region. With the Department of Community Medicine, protocol have been developed to determine the perception of risk of malaria among different types of travelers and prevention methods used. The protocol have been pretested and are now ready to use in other countries.
  • Moreover, draft strategies for malaria control among travelers have been developed.Internal and external travelers moving from malaria-free to malarious areas are a high risk group within the sub region. With the Department of Community Medicine, protocol have been developed to determine the perception of risk of malaria among different types of travelers and prevention methods used. The protocol have been pretested and are now ready to use in other countries. Moreover, draft strategies for malaria control among travelers have been developed.

A number of press releases have been issued by SAMC. These include regular press releases on malaria and travel during peak travel periods (Christmas and Easter) as well as on malaria epidemics, the Malaria Red Reference Initiative and Roll Back Malaria. The press releases are issued to news agencies throughout the sub region and have been picked up by a number of countries including Botswana, Namibia, South Africa and Zimbabwe.

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School-based malaria control

SAMC regards schools as an excellent entry point for community-based malaria control and, hence, a considerable amount of work has been done in this area. After consultations with a wide range of partners, a school-based malaria control framework document was prepared. The framework document outlines the key components of a school-based malaria control programme and also discusses planning and operational issues. The document has been distributed to countries and key partners.

Working with the former head of the Curriculum Development Unit (Ministry of Education) a set of generic malaria education materials for use in schools in Southern Africa has been developed. The materials include interactive posters, `malaria examples' workbooks, short extracurricular malaria activities and flash cards. The pretesting of the materials (supported by Division of Health Promotion WHO/HQ and RBM/HQ) is currently being done.

Countries SAMC are actively working with in school-based malaria control are Mozambique (which has submitted a school-based malaria control proposal), Namibia (which is using malaria as a key entry point in health-promoting schools) and Zimbabwe (where the `school health masters' programme is currently being reviewed and malaria education materials being pretested).

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The Way Forward

Activities for the Next 12 Months

1. The current momentum generated by the Abuja Declaration needs to be exploited and advocacy for malaria control needs to be stepped up. All countries in the sub region will be supported in developing and implementing an advocacy strategy that will run concurrently with the RBM inception process. Meanwhile, at the sub regional level, SAMC will continue to raise the visibility of malaria control and advocate for more commitment and resources among key sub regional partners including UN agencies, the World Bank, ADB and bilateral agencies.

2. NMCPs will be supported in strengthening school-based malaria control activities. The RBM inception process, the FRESH approach and the WHO Health-promoting schools initiative will all be opportunities to do this. The school-based IEC materials will be finalized and distributed to countries.

3. The community-based malaria control framework document will be finalized and countries will be supported in developing their own strategies. The malaria and travel strategy will be finalized at the sub regional planning meeting and sub regional malaria IEC materials for travelers will be produced and shared with countries. In addition, countries will be supported in holding national malaria awareness weeks

4. Regular press releases will continue to be issued by SAMC and NMCPs will be encouraged to also do this, particularly as part of the RBM inception process.

Constraints

1. Malaria advocacy and IEC are often neglected or relatively weak areas of NMCPs. Hence, considerable work is needed to strengthen them. NMCPs frequently do not have an IEC officer while links with the Heath Education Department are weak. The methods used for advocacy and IEC need to become more innovative and involves and adopt the methods used in the private sector.

2. Within the sub region, there is a multitude of school health programmes and initiatives. Attempts at strengthening school-based malaria control need to take this into account and utilise existing mechanisms and programmes. However, this is a challenge as often these programmes are relatively weak

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Press Releases
Oliver Mtukudzi -Championing the 2003 “Africa Malaria Day and Malaria Campaign” in the SADC Region 
Malaria and Travel During Easter and Other Public Holidays 
MALARIA HIGH ALERT Post Rain and Floods in Southern Africa – April-May 2003 
More Press Releases

Posters and Bulletins

Malaria is Everyone's Problem 
Malaria and Travel
Malaria, Poverty and Development
Malaria Control in Schools
Commemorating Africa Malaria Day 2003
Community Actions For Malaria Control
Malaria Advocacy Stickers 
Malaria Advocacy Stickers [Portuguese]
More Publications

Reference Documents

Malaria - A Manual for Community Health Workers
RBM Advocacy Guide